By Dan Duvano

You likely will have already heard a little bit about link building. Link building (just to reiterate) is one of, if not the most important method of improving your websites search engine rank - also known as search engine optimization. Dedication to a good link building campaign can reap a huge harvest in traffic and visitor volume.

It's important to build great links to your site, and many people are realizing how important link building is and are using link building services to help get the links that they need. However, when it comes to link building, one of the top methods out there is using article submissions.

So what then is article submission? The basic breakdown is that you write an article (or have someone write one for you) and submit the article to any number of article directories scattered around the web. At the bottom of each article there is a box containing information about the author where you can put a link back to your own website.

Benefits of Article Submissions

The ongoing popularity of submitting articles as a method of link building is due to the fact that article submissions also produce many other benefits aside from links.

If you're not sure that this is a top method for you, let's take a closer look at some of the main benefits that you can experience by using article submissions for link building.

Reason #1 - Building Up Your Name

First of all, a top benefit of link building is that it helps to build up your reputation. When you are building an online business, it's definitely important to make sure that you are viewed as an expert and someone that people can trust. When you use article submissions that include quality information, people will begin to see you as an expert in your field, they'll trust you, and you'll effectively build up your reputation.

You'll find that in order to convert visitors to customers, they will have to trust you. If you can build up that trust before they even visit, you'll be more likely to make the sales you want to.

Benefit #2 - Cheap Advertising

Articles can also be thought of in a different way - as a direct advertisement. Ever see those full page advertisements in newspapers that look like part of the newspaper itself? You should think of each article you write as being similar to this. Aside from building link popularity, people will also arrive directly at your article and depending on how it reads, they may click straight through to your site.

Reason #3 - A Top Advertising Method

Article submissions end up going far further than mere article directories. They will be republished by any number of people into weblogs, ezines, other websites and more - and all without any further effort from you. As your article continues to find its way around the internet, your personal and website brand will continue to grow.

Link Building - How It Works

So now we've covered some of the other benefits of article submissions above, it's time to come back to how it actually builds links to your sites. The main way is that at the end of each article there is what is commonly referred to as a resource box. In the resource box you write a brief blurb about the author and of course, include a link to the authors website (yours).

When people republish this article, wherever they do, they have to include the resource box and therefore provide you with yet one more link. In this way the number of links you have keeps growing organically.

So in summary, article submission builds up links, it brands you and your website, and it provides direct advertising for your site. What more reason do you need to get started with this excellent method? - 18098

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