By Cade Krueger

Online marketing is essential during a down economy and something you have to use as a recruiter if you want to have a future. If you use this it will make all the difference in your personal brand and your company brand.

I suggest you start by using a CRM pipeline that makes sense for your company and your ATS if you use one. You want to nuture these potential clients by using different social media sites like LInkedIn, ZoomInfo, and search engines to gather many different names.

Once you start to collect names make sure that your company has a solid CRM in place like Salesforce or Sugar. It will take some time to get out of the funk of this economy, but while this is happening you are building a funnel that will produce great results. When times turn around your ideal candidates will be already connected to you and quick to hire.

Look for ways to reduce your advertising budget by at least half and look to invest into a small site that can funnel traffic to that is tailored around the most niched position that you are commonly looking for. Think of what that person is looking for and provide them with information on jobs, job interview, and a community with like minded people that they can bounce ideas off of.

This will also allow them to be nutured through your CRM with educating information that they will find valuable. As you mold this community you can find the right candidates with these positions and push for strong effort and potential impact based on strong resumes and work experience.

I suggest that you use SEO and SEM because it will help you out short term and long term with your online marketing. You can also have diversity so that no matter what happens with one method, you can create numerous ways to attract traffic to your site.

This is a great path for you because you can truly establish yourself as an expert and move past other recruiters that are trying to find their place in a difficult environment. You won't be the annoying recruiter anymore, but a trusted advocate that they value.

Use these techniques now and be willing to try out marketing companies such as Entice Labs and Jobs2Web as much as possible. This will allow for you to focus on the right issues and put them in trusted, skilled hands. - 18098

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